I'm very picky when it comes to visual identities for restaurants, bars and clubs. They have to be smart enough to arouse people interest, curiosity, to describe their offer somehow, a real challenge.
This one comes from the Japanese sushi chain GATTEN SUSHI, also my favorite sushi place in Shanghai. Logo is friendly, fun, original, colorful just as it should, and says: "Hey! Here we have fish and we're muscular enough to hold it up!".
Gatten Sushi (Shanghai, PRC):
http://tinyurl.com/68m6qez
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